Category Archives: Trademark

The Non-Functional Parts of a Rocking Chair

Trademark law prohibits registration of “any matter that, as a whole, is functional.” 15 U.S.C. § 1052(e)(5). “A product design or a product feature is considered functional in a utilitarian sense if: (1) it is ‘essential to the use or purpose of the article,’ or (2) it ‘affects the cost or quality of the article.’” […]

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Appreciable Actual Confusion Is More Than Isolated Instances

Evidence of actual confusion is “often the best evidence of a likelihood of confusion.” King of the Mountain Sports, Inc. v. Chrysler Corp., 185 F.3d 1084, 1092 (10th Cir. 1999); Clicks Billiards, Inc. v. Sixshooters, Inc., 251 F.3d 1252, 1265 (9th Cir. 2001). But isolated instances of actual confusion are not enough. Indeed, isolated instances […]

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Clothing and Table Linen Are Not Related Goods

To find a likelihood of confusion, the respective goods and services need not be identical or even competitive. But there still must be evidence in the record that the goods and services are related. Or that they are marketed in a manner that could give rise to the mistaken belief that they emanate from the […]

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Not Everything in the World of Insurance is Related

Finding a likelihood of confusion with the registered CLAIM WATCH and Design mark for “Tracking and monitoring the status of insurance claims for business purposes”; the USPTO had refused to register CLAIM WATCHER for “Health benefit plan services, namely, insurance administration services, namely, assisting others with adjusting insurance claims in the nature of repricing health […]

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Software Licensing Services and Education-related Goods

To find a likelihood of confusion, the goods and services need not be identical or even competitive. Rather, the question is whether the goods and services are marketed in a manner that “could give rise to the mistaken belief that [the] goods emanate from the same source.” Coach Services Inc. v. Triumph Learning LLC, 668 […]

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