Don’t Go Breaking Unitary Marks
An applicant may seek to register any portion of a trademark, if that portion presents a separate and distinct commercial impression. In re 1175854 Ontario Ltd., 81 USPQ2d 1446, 1448 (TTAB 2006). That does not apply, however, where a trademark is considered “unitary”; that is, when the elements of a mark are so integrated or […]