Reverse Confusion—When the Big Mirage Infringes the Little Mirage
By James Juo. The term “reverse confusion” has been used to “describe the situation where a significantly larger or more prominent newcomer ‘saturates the market’ with a trademark that is confusingly similar to that of a smaller, senior registrant for related goods or services.” In re Shell Oil Co., 992 F.2d 1204, 1207 (Fed. Cir. […]